Assignment #3
LOCAL TVC : WALL'S ICE CREAM FOR CHINESE NEW YEAR
IDEA : Family, Chinese New Year Celebration, Happiness,
CONCEPT : For the concept, the TVC showing nothing but the important elements in family which is to share the happiness. In addition, the child as the narrator itself, tells that with Wall's ice-cream making his Chinese New Year with his family, extra special.
INTERNATIONAL TVC : SRI LANKA EYE DONATION
IDEA : Donation, Sympathy, Disabled.
CONCEPT : The TVC showing a scene of the conversation between a man and a blinded child. From the scene, I can say that there are so many unlucky people out there that needs help. "Pass it on when you're done with it" tells that when someone already passed away, the organ which is the eyes can be useful to the people who need it. I believe that everyone who watch this TVC would be so touched.